Stale Bread, Anyone...?
(Pssst... Let's Keep It Fresh!)
A piece of old, moldy, crusty bread, anyone? How about a glass of warm, flat soda? Probably not on your menu – or anyone's menu for that matter! What are your comments when you see a sign along the road advertising an business sale event that already took place two years ago? "What's wrong with that company?" If it passes the expiration date, take it off the shelf! Stale stuff is bad news!
A website may contain valid and even up-to-date information, but if this information remains the same month after month without any change, then that website has lost its effervescence, palatability, and effectiveness. Stale websites simply do not attract internet traffic.
Search engines have built in algorithms which can quickly detect a website's staleness. Once discovered, they automatically begin dropping that website's rankings in online searches. Search Engine Visibility is one area that greatly suffers when a website does not maintain an online presence of freshness.
"Fresh Fruits and Vegetables are delicious and vital for health!"
You have surely heard that many times, right? But the same is true fresh Website! Website content should never go beyond three months without being updated. Here are a few ways that fresh content can be added:
Keep Your Website Exciting and New! ... DM WebCreation Does It!
DM WebCreation can help inspire you with some awesomely creative ideas for maintaining your website alive. Or maybe you might want to just change up your entire website. We do that, too! Contact us today and stay fresh!